Proven formula to strategically multiply and enhance the visibility of a brand in the organic market in 6 or 12 months
(both at the B2B level and at the consumer level)
Our premise is very clear: it is not enough that an ecological brand has many impacts, what we are looking for is that it has the right impacts and in the right way.
At Tv Bio we are specialized in creating relevant advertising, both at the B2B level and at the consumer level, and we have created a strategic system that ensures multiplying the visibility of a brand with a more than reasonable investment.
If you are a Marketing Director, Brand Manager, or simply the owner or manager of an ecological brand, you have surely experienced the moment of having to decide in which medium to invest, and what you have to prioritize when selecting one support or another.
What do you prioritize? The number of impacts? The quality of those impacts? The memory that a medium or a campaign generates in those people?
We are clear about it: numerous studies show that today the most valuable thing is to gain people’s attention, something that, by the way, is becoming more and more complicated.
And in that context you have to bet on media that really has earned that attention, and are creative when it comes to earning that attention.
The number of impacts is not the most important thing. What you have to look at is the number of impacts in relation to the quality of those impacts.
And in that at Tv Bio we are the best.
At Tv Bio we have always prioritized making relevant and experiential advertising. For example, the fact that our magazine will opt for a beautiful design and an illustrated cover is not trivial; Rather, it responds to a struggle that all paper media have: trying to keep them from being thrown away. We know that they don't throw ours away, in fact many people collect them. This shows that the strategy is successful and generates a greater connection with the readers.
WHATSAPP GROUP WITH MORE THAN 200 STORES
PRESS RELEASES
PAPER MAGAZINE and DIGITAL VERSION
TESTER CLUBS
BANNERS in the WEEKLY NEWSLETTER
1. WhatsApp group with more than 200 specialized businesses, one of the big differences in our method.
For more than a year at Tv Bio we have built an alliance with organic stores, organic supermarkets and herbalists throughout Spain.
Right now we are already collaborating with more than 200 specialized stores, and more retailers are joining week after week.
This has allowed us to be close to the owners of these stores, and therefore have something that other means do not have: the guaranteed attention of this very valuable target at the B2B level.
One of the channels we use at BrandBio is the WhatsApp group with the stores, where we communicate weekly news and launches from our clients.
2. Press releases, reviews, interviews and articles from our clients
We continually talk about our clients on our website, social networks and newsletter.
We generate press releases, articles, reviews and interviews so that the brand has presence.
3. Paper magazine distributed in stores of our alliance
Every 2 months we launch a new issue of «TvBio, La Revista».
15,000 copies that travel to Tv Bio’s allied businesses, located throughout Spain: organic stores, organic supermarkets, herbal stores and parapharmacies.
Our magazine also has a leading place in these establishments since, being allies, they have a very cool cardboard magazine rack placed in a privileged place in the store.
With illustrated covers that claim different themes, it is a highly valued magazine that is collected and not thrown away.
That makes it special compared to other paper media.
On the right is an example of our latest cover, dedicated to the brave men and women who came to Valencia to help with clean-up efforts after the DANA catastrophe.
5.Banners in our newsletter
An ideal complement to the rest of the actions.
A way to be present continuously so that everyone knows you are there.
4. Tester Club – This is awesome too
BrandBio’s objective is not only to generate impacts, but to create an experience with the brand.
Tester clubs are participatory marketing campaigns where people at home try a product, introduce it to friends and family, and have an enriching experience with the brand.
It represents Tv Bio’s work philosophy: creating relevant advertising for the consumer.
These campaigns receive thousands of impacts, and they also serve several purposes:
– Social proof for brand sellers and distributors.
– Real feedback from the market.
– Genuine connection with consumers.
– Viralization on social networks.
We have always been clear that ‘throwaway’ advertising impacts are of no use.
That is why from the beginning our most important task at Tv Bio has been to think about the best way to publicize an ecological brand.
Every year we rack our brains thinking about new paths that have not yet been explored, and every year we try new things.
This is how our tester club was born, or the ‘hook’ design of our magazine, which turns it into a ‘collectible’ magazine that people read and keep with affection, and not a ‘condom’ to be used and thrown away, as happens with most print media.
What exactly does BrandBio include?
6 month plan
- 3 Half Page A4 ads in our paper magazine: 45,000 copies distributed in more than 300 specialized points of sale, such as herbalists, organic supermarkets and bio stores.
- 1 tester club
- 6 banners in the consumer newsletter, sent to more than 25,000 people.
- 6 banners in the newsletter to stores in our alliance, sent to more than 200 points of sale.
- 6 banners in the newsletter for professionals, sent to more than 1,800 people.
- Unlimited press releases, reviews or articles, depending on launch needs and things to tell from clients.
- Inclusion of launches in the WhatsApp group to stores in our alliance.
12 month plan
- 6 Half Page A4 ads in our paper magazine: 90,000 copies distributed in more than 300 specialized points of sale, such as herbalists, organic supermarkets and bio stores.
- 1 tester club
- 12 banners in the consumer newsletter, sent to more than 25,000 people.
- 12 banners in the newsletter to stores in our alliance, sent to more than 200 points of sale.
- 12 banners in the newsletter for professionals, sent to more than 1,800 people.
- Unlimited press releases, reviews or articles, depending on launch needs and things to tell from clients.
- Inclusion of launches in the WhatsApp group to stores in our alliance.
With BrandBio, is my brand safe?
Of course. You have your back covered.
Choose your preferred plan.
6 MONTHS
€560 / month
*plus tester club shipping costs
(approximately a single payment of €260 by tester club
depending on the number of testers chosen)
12 MONTHS
€475 / month
*plus tester club shipping costs
(approximately a single payment of €260 bytester club
depending on the number of testers chosen)
And anything else I want to tell you about the WhatsApp group with stores? - This WhatsApp is the master key to 'invisibility'. Every release you have will have hundreds of eyes watching, and they are eyes that have consented and are waiting for these messages.
- Your product will be there, receiving the attention of all these people in a matter of seconds.
- You will save a lot of effort when it comes to announcing the launch to stores; basically because WhatsApp is immediacy and effectiveness.
- You will have achieved hundreds of 'gold' impacts. Not 'use and throw'.
In summary, what is BrandBio?
- It is a lever to help you boost your brand and your launches far beyond what you were used to until now.
- It is about going hand in hand to generate strategic advertising that aims at 2 objectives: stores and consumers.
- They are not empty and "throwaway" impacts, they are darts that go to the center of the target.
- It is a “helping hand” that will help the marketing and sales team achieve objectives.
- We are talking about a bodyguard for the brand who will ensure that the messages have the necessary reach and precision.
Frequently asked questions
It depends on what you mean by ‘work’. If ‘working’ for you is having a launch and starting to receive orders from stores as if there were no morning because we have sent a WhatsApp, then no. It’s not something so direct. Now, if ‘working’ for you means having the guarantee that hundreds of stores will find out in a few minutes that you have launched a product, then yes, it works. If you also feel and see that all the actions we implement are strategically orchestrated to impact the stores, and also the consumers, then yes, of course it works. “BrandBio” is certainly something unique. The Ferrari of advertising, without a doubt.
Practically nothing to you. One thing is clear, at least you have to inform us of the launches you are having, and of course, send us the creatives that are needed for the banners and the magazine. But come on, nothing you don’t know and are already used to. Obviously it will be of great help to us if you are aware to coordinate our actions and timings. Let’s say it will be 80/20, like Pareto’s law. We take care of 80% of the work, based on the 20% of material and information that you pass/tell us.
Well, honestly, ecological brands that are already quite well positioned in the market. I’m not telling you that your products are in absolutely all stores in Spain, but they are in a good number of them. If you are a brand with a certain background in the sector, let’s say more than 2 or 3 years in operation (or more), and you already have good brand recognition, BrandBio is for you.
What you need now is to maintain (and grow) your visibility, boost your launches, achieve product rotation and help stores sell. Because if they sell, you sell.
BrandBio is focused on this type of brands. You probably have several regional and commercial distributors in the area; also reception of orders and a somewhat (or quite) worked commercial structure. You may even have a team or person who handles marketing for you; You could even be that person, precisely the one who is reading this now.
If so, this program is for you.
If, on the other hand, you are in a more incipient phase where what you need is to enter more shelves, then go to “Your Media Partner”, where we organize 1&1 meetings between alliance stores and the brands that work with us.
12 months or 6 months. For 12 or 6 months we will be the bodyguard of your ecological brand, the life jacket for all your launches to prevent them from falling on deaf ears. Your entire marketing and sales team will feel supported because we make sure that your launch reaches where it needs to go: to consumers, yes, but also to stores.
Rather what you want to say is this: “I don’t trust it at all, can I check that this works?”
In that case, you may be looking for results that you can touch 100%, and therefore I sense that you are in an earlier phase. Go to “Your Media Partner” because there we do help you with B2B sales.
If you are here, in BrandBio, it is because you have already overcome that phase, and what you are looking for is to impact many people with your brand, but also the right people. In that case, you don’t need to test it.
Taking into account that the brand is the most important asset of a company in the medium-long term, this service is cheap, without a doubt.
Just being able to send a WhatsApp to hundreds of stores to tell them that you have launched a product is worth the investment, because then those stores will be the ones that will place orders from you.
In fact, we want to work with brands that value advertising, even more so if it is strategic advertising like the one we are proposing to you.
I insist: if 5,500 euros a year seems expensive to you for the thousands of strategic impacts that we are proposing, you are still in the “Your Media Partner” phase. Click here in that case.
Sorry, it’s non-negotiable, we know what we’re offering and it’s worth it.
Algunas de las 200 tiendas que están en la alianza:
